5 reasons you should invest in Digital Marketing this Year
The world has evolved significantly over the past few years. People are embracing technology more than ever. With everyone glued to a mobile or a laptop at all times, the amount of digital content that we are devouring on a daily basis is rapidly increasing. Essentially, it is important to stay updated with the times. Investing in Newspaper and television Ads don’t matter as much as it did earlier.With the advent of apps to watch TV shows and receive news updates, newspaper Ads have taken a backseat. Digital Marketing, the present and future of Marketing is in its nascent stage in India while countries across the globe are already witnessing a boom of all sorts. Though Traditional Marketing in India is not dead, it is considerably becoming less important. If you are still not convinced of the potential of the digital medium, consider these 5 reasons. 1. Helps you reach concentrated traffic Digital Marketing helps you reach out to a concentrated lot who are in need of the services that you are providing. For instance, if you are a recruitment consultancy, and your website ranks in the top results while someone searches for “Recruitment Consultancy in Chennai”, you have a probable lead right there. Advertising in the online medium is even more advantageous since you can choose who you want to reach out to, with respect to consumer demographics and interests. 2. Requires less investment Small and Medium businesses have very modest resources and capital to invest in Marketing. This is where Online Marketing comes to the rescue. With a leveled playing field for businesses of all kinds, every small or large player has the equal opportunities to promote themselves online. 3. Because your Competitors are doing it An important step towards being successful in your business is by staying ahead of your competitors. The majority of your competitors are already battling it out online, and in no time there are great chances of your business becoming irrelevant. Which is why, investing in an effective and solid Digital Marketing Strategy gives you an edge over your competitors. 4. Helps your Brand Visibility If you own an Art Gallery and are looking for ways to promote your business, it is easier to build a following on Facebook and Instagram than through traditional marketing methods. Nothing works better for your brand than more visibility and credibility. The online platform provides you plenty of opportunities to achieve both. 5. Improves Brand Engagement Social Media is the only platform that allows you to interact with your targeted customers. It gives your brand the opportunity to communicate directly to your customers, which in turn builds trust and credibility. Promoting relevant content on a daily basis through the social media platforms results in better customer engagement and improves your brand presence.[/vc_column_text][/vc_column][/vc_row]
How to make your Brand stand out on Social Media?
With Brands riding high on social media, creating their own apps and building a formidable digital presence, it is safe to say that standing out is all but easy. With the crowd in social media increasing rapidly, it is very difficult to cut through and past every other company out there and create your own mark. Here are some ways through which you can guarantee that your Brand will stand out and also increase visibility for your brand: Let your Brand speak: This point is direct, but crucial. It is perhaps the most important and primary step that you need to take. Once you establish your brand, taking it out there is not difficult if you let your brand speak for itself. Build on your brand and let it grow. Work hard on every aspect concerning your brand, such as its perception, the content strategy and the design how it will help the customer. Focus on pleasing the customers simply by talking about the brand. Securing a perfect voice for your Brand could significantly prove to be difficult, especially when done without understanding the need. But trust us, in time, it will help you stand out from the competition, and consequently attract plenty of customers to your channels and thus you will stand out on social media. The Visual Factor: To be honest, customers rely entirely on what they see on your social profile pages. Very rarely do they research and read into it. It is all in the aesthetic appeal of your account, and the whole visual factor weighs in heavily here. Creativity in always appreciated. For example, using the grid feed on Instagram is encouraged. But what has been started must be completed. We have seen many brands start with a grid, and let it go incomplete. Captions What is the second thing they see after the visuals? The captions. The word. That’s right, though captions aren’t as significant in making a sale as the visuals, they do have a large role. They communicate to the customers what your Brand is actually about. Use wordplay for your captions. Captivate customers with the right content. Hashtags: Hashtags create a instant wave around your Brand. Create a couple of your own hashtags syncing with your brand name, and use those for everything you post. Use generic and non-generic hashtags. These will lead to your Brand reaching other people’s explore. Never forget, time and investment in your Brand will inevitably lead to visibility.
3 Easy ways to sell on Instagram without spending any Money
Instagram is all about how you do what you do. Being majorly about photos, Instagram started as a social media application for people to post and comment on pictures. With the brain of Facebook’s top most employees, Instagram inched towards something bigger and better, possibly overtaking every expectation: Visibility. Instagram gained visibility among people of age groups, and thus turned into the inevitable, an app which boosts business of all kinds. Whether it is a tractor, make up or a hijab, instagram has proven to boost sales for companies. Now, you must have seen how people and business owners cash out on getting their product appear on more popular Instagram handles. But what you need to know is that you don’t have to empty your savings, or even spend a dime, to gain visibility for your Brand/Product on instagram. Here is what you can do to market your company/ product without spending money: Hashtag It When you create your business handle, every second you spend on advancing your handle is precious. Time spent incorrectly is time wasted. Thus, before you post anything with your handle, create a hashtag for your company and keep using for every post. This will ensure that you land on the explore section, and if your hashtag becomes famous, it will create a kind of brand for you. Story it The Insta story has been ever since its inception. Sure, it was always a great way to let the world know what you are doing, eating, buying, loving, hating and so on. These aside, the stories are absolutely great for business too. For one, all you have to do is swipe up to buy the product on your story. Secondly, the Highlights, which lets you keep the important story on your page for as long as you want to. So your customers can just click on a particular highlight on your feed, months after you post the story, and still know about your product! Thirdly, the story is what people feel a human factor of Instagram is. It gives them a sense of emotion attached to your product, and thus peaks their interest. This in turn leads to your potential customers inquiring about the product via direct message and so on. The Follow: You know those cool big brands that basically don’t follow anyone but have everyone following them? People make a large mistake of trying to copy those brands as soon as they launch their brand. You need to follow the right people, the right Brands in the beginning in order to gain visibility for your brand. This will prove to be helpful in the long run, and while you grow, so will the others. Thus, even if you want your brand to appear in another handle, you don’t have to search for someone to take your product in. There will be plenty of others whom you have grown with. Â
